Building Sustainable Childrens Activities
- Craig Jones
Room
Connect
ICAP
ICAP Conference 2025 Brochure
What a Day!
The 2025 ICAP Conference was a resounding success from start to finish!
Our commitment to providing quality content shone through an exciting lineup of expert speakers, insightful panels, and invaluable networking opportunities. Highlights included keynotes from Konnie Huq and Katrina McCarter, engaging workshops with industry leaders, and the inaugural ICAP Awards.
We hope you left feeling excited, empowered, and equipped to make your business flourish!
Thank you for attending, connecting with fellow delegates, and making this an unforgettable experience.
Missed it?
If you missed it, check out the details of the day below.
Sponsors
This event would not be possible without our sponsors.
Gold Sponsor
Franscape
Gold Sponsor
Xero
the itinerary
9:00am - Platform
Registration, Networking & Supplier Showcase
Grab a drink and enjoy time with your fellow Children’s Activity Providers. Trusted Supplier’s are available to answer any questions you may have.
9:30am - Auditorium
Welcome from Team ICAP
Andy and the team will introduce the day and share exciting updates about your incredible sector.
Andy Georgiou
ICAP & Fransquared Founder
Jenni Bradford
ICAP Team & Systems by Dr Jenni
Theo Millward
Swimtime UK & Franscape CEO
10:00am - Auditorium
Keynote - Marketing to Mums
Katrina McCarter
Award Winning Speaker, Business Strategist and Author
Marketing to Mums: What Mums want from children’s activity providers
Katrina is a Marketing Strategist, Best-selling Author, Speaker and Business Advisor, who specialises in helping business owners sell more effectively to the world’s most powerful consumer, Mums! This session is sure to get your business booming!
10:45am - Auditorium
Awards Presentation
Before the break we’ll be announcing the winners of the first two ICAP Awards!
11:00am - Platform
Networking & Supplier Showcase
Complimentary Drinks & Snacks available whilst you network and browse suppliers who can help your business grow.
11:30am - Auditorium
Panel - Leadership
The panel session this year will focus on the navigating challenges of Leadership. A short Q&A session will follow.
Emily McNeill
Global Partnerships Executive - International Swim Schools Association
Pip Wilkins
Chief Executive Officer at the British Franchise Association
Ben Sutcliffe
Director of Executive Projects, Caudwell Children
Sarah Cressall OBE
Best Selling Author, Multi-Award-Winning Entrepreneur, Speaker, Founder and Managing Director
12:15pm - Auditorium
Awards Presentation
Before lunch we’ll be announcing the winners of two more ICAP Awards!
12:30pm - Platform
Networking Lunch & Supplier Showcase
Enjoy a complimentary lunch, network and meet our amazing industry suppliers.
1:30pm
Workshops (Session 1)
Stories from the Frontline
- James Cutting
- Angie Coates
Room
Station
Customer Retention Through Marketing
- Laura May Watkins
Room
Auditorium
2:15pm - Platform
Workshop Transition
All Change! A short period set aside for a comfort break and transition to your next workshop session.
2:30pm
Workshops (Session 2)
Finance for Childrens Activity Providers
- Karen Taylor
Room
Connect
Auditorium
Stories From The Frontline
- James Welsh
- Emily Price
Room
The Power of Change
- Rachel Brooks | Pip Wilkins
Room
Station
3:15pm - Platform
Networking & Supplier Showcase
Complimentary Drinks & Snacks available whilst you network and browse our expert clinics.
4:00pm - Auditorium
Keynote - Konnie Huq
Konnie Huq
TV Presenter, Documentarian and Podcaster
Konnie Huq will be sharing insights from her life and career, followed by a conversation with Andy and an audience Q&A.
5:00pm - Auditorium
Awards Presentation
Before we close the conference, we’ll be announcing the winners of the last two ICAP Awards!
Closing Comments
5:15pm > 5:30pm - Auditorium
Then it’s over, go home!
Our speakers
As well as Andy and the ICAP team, we’ve pulled together our most impressive line-up of speakers ever.
Our sessions include practical, thought-provoking sessions with proven methods you can apply to grow your children’s activity business. PLUS you’ll come away feeling motivated, inspired and raring to go.
Suppliers
We are proud to work with a range of suppliers who will be available throughout the event for you to Network with and explore options for you as a Children’s Activity Provider.
Meet the Team
Become an ICAP member today to access our Early Bird tickets along with all the other membership benefits!
ICAP Conference 2026
***DATE & LOCATION***
79
Early Bird
89
ICAP Members
99