Blog

News & Insights

Guidance, sector updates and ideas for children's activity providers from the ICAP team.

Compliance · 25 September 2026

What’s going on in the sector? Four Updates Children’s Activity Providers Need to Know

Partner Offers · 25 September 2026

AI Hacks for Kids’ Activity Clubs: Practical Ways to Save Time, Create Content and Work Smarter

Compliance · 18 September 2026

Children’s Activity Business Update: The Latest Costs, Compliance and Safeguarding

Small Business Advice · 11 September 2026

The Art of Resilience: Strategies for an Unbreakable Mind and Body

Safeguarding · 27 August 2026

DBS Changes from 1 September 2026: What Children’s Activity Providers Need to Know

Safeguarding · 26 August 2026

Benedict’s Law: What Children’s Activity Providers Need to Know

Partner Offers · 26 August 2026

How to Turn Enquiries Into Members Who Stay

Small Business Advice · 14 August 2026

Blindsight: Why Your Customers’ Brains Have Already Started Buying Before They Know It

Partner Offers · 4 August 2026

The AI Search Shift for Activity Providers

Small Business Advice · 9 July 2026

Deep Work: Why Focused Thinking is the Secret to Building Exceptional Children’s Activity Programmes

Partner Offers · 30 June 2026

Children’s Data in 2026: What Providers Need to Know Now

Small Business Advice · 16 June 2026

Children’s Photographs, Social Media and AI: What Happens When Consent Changes?

Small Business Advice · 12 June 2026

Atomic Habits: The Tiny Changes That Create Massive Results

Marketing · 2 June 2026

How Children’s Activity Providers Can Convert Instagram Followers into More Bookings

Partner Offers · 18 May 2026

14 Weeks Until September: Are Parents in Your Area Actually Finding You?

Small Business Advice · 8 May 2026

The Almanack of Naval Ravikant: The Business Book That Feels Like a Life Upgrade

Small Business Advice · 1 May 2026

Staying Strong Through Economic Uncertainty

Member Spotlight · 17 April 2026

Highlights from Flourish 2026 – A Conference to Remember

Small Business Advice · 19 March 2026

Something BIG Is Coming for the Children’s Activity Sector

Small Business Advice · 13 March 2026

The Richer Way: Why It Matters for Children’s Activity Providers

Social Media · 26 February 2026

The Key Changes to Make to Your Instagram Bio to Attract More Families

Small Business Advice · 20 February 2026

How to Become a Business Award Winner: Insights from Denise O’Leary’s Winner

Partner Offers · 12 February 2026

How an Elite 100 Franchise (Football Fun Factory) Scores Goals with Geomapping

Partner Offers · 5 February 2026

Why Nursery Partnerships Are the Smart Growth Move for Providers in 2026

Partner Offers · 23 January 2026

Could Holiday Clubs Be a Low-Risk Next Step for Your Organisation?

Small Business Advice · 9 January 2026

The 7 Habits of Highly Effective People

Small Business Advice · 17 December 2025

Why The Experience Economy Matters

Partner Offers · 10 December 2025

How Small Moments Create Long-Term Members

Marketing · 2 December 2025

Conference Tickets Are Now On Sale

Small Business Advice · 19 November 2025

Raising Prices Mindset

Small Business Advice · 14 November 2025

Book of the Month: The Chimp Paradox

Partner Offers · 5 November 2025

From Space to Sustainability: The Smart Growth Formula for Children’s Activity Businesses

Small Business Advice · 24 October 2025

Top 10 Autumn Adventures for Kids

Small Business Advice · 9 October 2025

Book of the Month: Mastering the Rockefeller Habits

Small Business Advice · 29 September 2025

The Sporty Solution to the Motherhood Connection Crisis

Small Business Advice · 24 September 2025

Book Of the Month: How The 80/20 Principle Can Transform Your Children’s Activity Business

Partner Offers · 17 September 2025

From Idea to Inbox – 5 Steps to Confidently Market Your Activity Programme to Schools or Nurseries

Small Business Advice · 9 September 2025

Why Small Wins Matter (More Than You Think)

Partner Offers · 4 September 2025

AI Update: The Tech Toolbox for Serious Growth in 2025

Partner Offers · 25 August 2025

Book a Class Like You’d Order a Pizza? Why That’s Exactly What Parents Expect

Small Business Advice · 12 August 2025

Book of the Month: The Power of Play by David Elkind

Small Business Advice · 31 July 2025

Why Running a Business Feels Just Like the Summer Holidays

Partner Offers · 28 July 2025

Contracts, AI & 2025 Legal Updates

Partner Offers · 21 July 2025

Data Privacy – What is a DPO And Do You Need One?

Partner Offers · 18 July 2025

Meeting Modern Expectations: Smart Strategies to Wow Parents and Protect Your Team

Partner Offers · 16 June 2025

Why Geomarketing is a Game Changer for Expanding Your Franchise Network

Small Business Advice · 12 June 2025

Say it Again! (And Again… and Again…): Why Repetition is Your Secret Marketing Weapon

Small Business Advice · 10 June 2025

Book of the month: The Five Major Pieces to the Life Puzzle by Jim Rohn

Partner Offers · 3 June 2025

The Smarter Way to Grow Your Children’s Activity Business (Backed by Strategy + Real Results)

Partner Offers · 20 May 2025

Top Tips for a Safe and Fun Day at the Beach with Little Ones

Small Business Advice · 14 May 2025

Book of the Month: Profit First by Mike Michalowicz

Partner Offers · 2 May 2025

Power Up Your Instagram: A Guide for Children’s Activity Providers

Partner Offers · 21 April 2025

It Shouldn’t Be This Hard

Marketing · 7 April 2025

2025 Outlook: The Children’s Activity Industry in the UK Is Growing Up

Partner Offers · 4 April 2025

How Children’s Activity Providers Can Benefit from VAT Exemption – Insights from the ICAP Webinar with the dt group

Member Spotlight · 2 April 2025

ICAP 2025 Conference: A Day of Inspiration, Innovation & Connection

Small Business Advice · 28 March 2025

Book of the Month: No B.S. Ruthless Management of People and Profits – Dan Kennedy

Partner Offers · 17 March 2025

Setting Up Your Kids’ Activity Venture: A Playful Guide to LLP Formation

Online Presence · 14 February 2025

Book of the Month: Making Websites Win by Dr. Karl Blanks & Ben Jesson

Partner Offers · 6 February 2025

How to Use Data to Grow Your Children’s Activity Business

Partner Offers · 24 January 2025

Five tips to manage your sales funnel and sell more Franchises in the Children’s sector

Small Business Advice · 15 January 2025

Book of the Month: The Psychology of Persuasion

Small Business Advice · 2 January 2025

Harness the Power of Video for Your Business

Partner Offers · 18 December 2024

5 Tools to Power Growth for Children’s Activity Providers

Small Business Advice · 10 December 2024

Book of the Month: Time Management

Small Business Advice · 2 December 2024

World-Class Customer Journey to Wow Your Customers

Small Business Advice · 12 November 2024

Book of the Month: The Art of War by Sun Tzu

Branding · 28 October 2024

Persistence and Building a High-Value Brand

Branding · 15 October 2024

Boost Your Brand with Awards: A Winning Strategy

Small Business Advice · 3 October 2024

Book of the Month: Think and Grow Rich by Napoleon Hill

Small Business Advice · 18 September 2024

Reducing Stress and Boosting Well-being

Small Business Advice · 13 September 2024

Book of the Month: Fans! Not Customer

Small Business Advice · 23 August 2024

The 3 Secrets every Children’s Activity Provider Should Know!

Small Business Advice · 15 August 2024

They’re really struggling…

Small Business Advice · 26 July 2024

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.

Small Business Advice · 15 July 2024

The Effect of Labour on the Children’s Activity Provider Sector

Branding · 8 July 2024

The Storytelling Secret

Marketing · 28 June 2024

Why Competitors Are Awesome!

Small Business Advice · 10 June 2024

Book of the Month: Mindset

Small Business Advice · 23 May 2024

How to Baby Proof Your Home

Marketing · 20 May 2024

What is a Lead Magnet Anyway and Why Does Your Children’s Activities Business Need One?

Small Business Advice · 16 May 2024

Be more Tim. Be more YOU!

Small Business Advice · 9 May 2024

Industry Insights: The State of Children’s Activity Providers in the UK

Small Business Advice · 6 May 2024

How Do You Know If Your Baby is Choking?

Partner Offers · 6 May 2024

Outdoor Adventure Club Integrates Pebble Booking Software Into New Website

Small Business Advice · 26 April 2024

How Systems Can Help You To Grow Your Children’s Activity Business

Small Business Advice · 19 April 2024

6 Tips for Children’s Activities Providers to Increasing your Revenue

Small Business Advice · 12 April 2024

When Children Play in the Water Tray

Partner Offers · 3 April 2024

Should I Take Bookings Online For My Baby and Toddler Classes?

Compliance · 26 March 2024

Update to the ‘Working Together to Safeguard Children’ Guidance

Partner Offers · 22 March 2024

Pebble helps to enable expansion plans for Cheshire Messy Play

Marketing · 14 February 2024

How to Franchise Your Children’s Activity or Education Business

Marketing · 16 January 2024

How Children’s Activity Providers Can Create Change In Their Communities By Partnering With Schools And Nurseries

Marketing · 26 October 2023

TrustistTransfer Launches New Features to Further Streamline the Payment Process!

Marketing · 20 October 2023

Rucksack Music Adds Pebble to its Bag of Tricks!

Branding · 4 October 2023

Boogie Beat and Pebble: Collaboration, reduced admin and a better user experience

Small Business Advice · 12 September 2023

Setting Up Partnership Accounts: Responsibilities From Choosing a Name, Registering an Address to Taxation Liabilities​

Small Business Advice · 11 September 2023

How to choose school topics for your activity provision

Small Business Advice · 6 July 2023

Summer Secrets: Boosting Business Success by Taking Breaks

Small Business Advice · 28 June 2023

Black Box Thinking

Partner Offers · 21 June 2023

Selling to Schools and Nurseries: 3 Essential Strategies for Children’s Activity Providers

Partner Offers · 12 June 2023

Navigating Business Growth & VAT

Small Business Advice · 31 May 2023

We’re going on a bear hunt…

Small Business Advice · 4 May 2023

Spring Cleaning Your Business: Tips for Children’s Activity Providers

Partner Offers · 5 April 2023

Safety Trumps Everything! 

Partner Offers · 20 March 2023

How working with schools and nurseries can help a children’s activity provider to build financial stability into their business

Marketing · 19 March 2023

ICAP Conference 2023 Date Announced!

Partner Offers · 6 March 2023

Should You Franchise Your Business? The 2-Step Check

Marketing · 27 February 2023

Have you heard the buzz around ChatGPT?

Partner Offers · 20 September 2022

Would you know what to do if a child in your class banged their head? Or had a seizure? Or stopped breathing suddenly? 

Member Spotlight · 11 August 2022

Member Spotlight

Marketing · 30 July 2021

Useful Free Resources for Children’s Activity Providers

Small Business Advice · 5 July 2021

Use This Summer to Switch Off

Small Business Advice · 18 June 2021

11 Ways Activity Providers Can Ensure Long-Term Recovery Post-Covid

Small Business Advice · 14 May 2021

How to Successfully Build & Grow a Children’s Activity Business

Small Business Advice · 6 May 2021

The importance of big picture thinking

Small Business Advice · 22 April 2021

10 mistakes to avoid as a Children’s Activity Provider

Small Business Advice · 8 April 2021

Are you working ON your business or IN your business?

Small Business Advice · 1 April 2021

Focusing your efforts and running your own race

Small Business Advice · 25 March 2021

Signs you should part ways with your children’s activity business

Small Business Advice · 18 March 2021

12 months later… and children’s activities are more important than ever

Marketing · 13 March 2021

Free Marketing Event for Children’s Activity Providers

Small Business Advice · 4 March 2021

The children’s activities sector is bouncing back. Are you ready?

Small Business Advice · 28 February 2021

What business structure to choose or change to

Compliance · 23 February 2021

New Government Roadmap: What it means for the children’s activities sector

Marketing · 18 February 2021

10 free or low-cost ways children’s activity providers can boost their marketing

Small Business Advice · 11 February 2021

91% of children’s activity businesses have been ‘significantly impacted’ by Covid-19

Small Business Advice · 4 February 2021

Lockdown fatigue is real, here’s what you can do

Small Business Advice · 27 January 2021

Busting the myths holding your children’s activity business back

Small Business Advice · 19 January 2021

Ignoring the noise: How to make your children’s activity business stand out

Small Business Advice · 13 January 2021

Children’s Activities Sector Trends to Embrace in 2021

Small Business Advice · 5 January 2021

A new year, a new lockdown

Small Business Advice · 29 December 2020

Our infinite hope for the children’s activity sector

Small Business Advice · 23 December 2020

[Children’s Activity Providers] You didn’t come this far to stop now

Small Business Advice · 15 December 2020

How making small changes impact your children’s activity business more than you realise

Uncategorized · 8 December 2020

How to dominate your market

Small Business Advice · 4 December 2020

Four simple tips for children’s activity providers heading into 2021

Compliance · 30 November 2020

National lockdown ending in England – what this means for children’s activities

Uncategorized · 27 November 2020

Do you know the best and worst case scenarios for your children’s activity business?

Marketing · 24 November 2020

How to Write and implement a marketing plan

Small Business Advice · 18 November 2020

7 reasons to be optimistic about the future of your children’s activity business

Compliance · 16 November 2020

DBS and Safeguarding: A background

Small Business Advice · 8 November 2020

How to read a profit and loss statement: what you need to know

Uncategorized · 4 November 2020

[FURTHER UPDATE] 04.11.20 – National lockdown in England – what this means for children’s activities

Compliance · 3 November 2020

[UPDATE] National lockdown in England – what this means for children’s activities

Marketing · 31 October 2020

The principles of marketing

Small Business Advice · 23 October 2020

How pragmatic optimism could help steer your business (and mind) over the winter months

Lobbying · 19 October 2020

Save our Toddler & Preschool Classes: An open Letter to the Scottish Government

Small Business Advice · 15 October 2020

Why pursuing less can help you achieve more during Covid-19

Branding · 12 October 2020

Choosing a brand name

Small Business Advice · 5 October 2020

Funding Your Business Growth

Branding · 29 September 2020

Registering a Trademark

Small Business Advice · 22 September 2020

6 Actions Children’s Activity Providers Need to Take Now

Branding · 21 September 2020

Branding for your Business: The Basics

Marketing · 18 September 2020

Social media in 2020 and beyond

Marketing · 14 September 2020

What is Pay-Per-Click (PPC) and why does it matter?

Small Business Advice · 11 September 2020

Business models coming out of Covid-19

Small Business Advice · 7 September 2020

The Future Beyond Covid-19

Marketing · 4 September 2020

Covid-19 impact on websites and SEO

Online Presence · 31 August 2020

The impact on online activity directories

Compliance · 28 August 2020

Data Protection and Children

Uncategorized · 25 August 2020

Covid-19 Impact: Activity sector in Wales

Online Presence · 21 August 2020

Booking Systems: Then, Now & Next

Marketing · 17 August 2020

Introduction to SEO

Small Business Advice · 14 August 2020

The role of online classes

Uncategorized · 12 August 2020

Covid-19 Impact: Activity sector in Northern Ireland

Small Business Advice · 7 August 2020

Children’s Activities Sector: A Snapshot

Marketing · 3 August 2020

Basic Guide to Facebook Ads

Small Business Advice · 31 July 2020

The long-term future of in person activities

Compliance · 20 July 2020

What is GDPR?

Marketing · 14 July 2020

What do the terms marketing strategy and marketing plan mean?

Branding · 22 June 2020

Easy to follow checklist for starting a business

Small Business Advice · 6 June 2020

The importance of staying organised for business success

Small Business Advice · 22 January 2020

Profiling your Competitors