Building Sustainable Childrens Activities
- Craig Jones
Room
Connect
ICAP
ICAP Conference Flourish – Template
Thursday, 20th March 2025
9.00am - 5.00pm
Millenium Point | Birmingham
‘Flourish’ is the 2025 ICAP Conference, bringing you even more great quality speakers, panels and suppliers. We’re taking you and your business further than ever before:
A world-beating line-up of Experts who will share their experience and passion with you on the day
A Supplier Showcase featuring handpicked brands.
Breakout workshops packed with actionable content that you can implement straight away to help your business grow.
Lots of Networking time throughout the day for you to spend time with friends old and new.
Complimentary Food and Drink during the event.
the itinerary
9:00am - Platform
Registration, Networking & Supplier Showcase
Grab a drink and enjoy time with your fellow Children’s Activity Providers. Trusted Supplier’s are available to answer any questions you may have.
9:30am - Auditorium
Welcome from Team ICAP
Andy and the team will introduce the day and share exciting updates about your incredible sector.
Andy Georgiou
ICAP & Fransquared Founder
Jenni Bradford
ICAP Team & Systems by Dr Jenni
Theo Millward
Swimtime UK & Franscape CEO
10:00am - Auditorium
Keynote - Marketing to Mums
Katrina McCarter
Award Winning Speaker, Business Strategist and Author
Marketing to Mums: What Mums want from children’s activity providers
Katrina is a Marketing Strategist, Best-selling Author, Speaker and Business Advisor, who specialises in helping business owners sell more effectively to the world’s most powerful consumer, Mums! This session is sure to get your business booming!
10:45am - Auditorium
Awards Presentation
Before the break we’ll be announcing the winners of the first two ICAP Awards!
11:00am - Platform
Networking & Supplier Showcase
Complimentary Drinks & Snacks available whilst you network and browse suppliers who can help your business grow.
11:30am - Auditorium
Panel - Leadership
The panel session this year will focus on the navigating challenges of Leadership. A short Q&A session will follow.
Emily McNeill
Global Partnerships Executive - International Swim Schools Association
Pip Wilkins
Chief Executive Officer at the British Franchise Association
Ben Sutcliffe
Director of Executive Projects, Caudwell Children
Sarah Cressall OBE
Best Selling Author, Multi-Award-Winning Entrepreneur, Speaker, Founder and Managing Director
12:15pm - Auditorium
Awards Presentation
Before lunch we’ll be announcing the winners of two more ICAP Awards!
12:30pm - Platform
Networking Lunch & Supplier Showcase
Enjoy a complimentary lunch, network and meet our amazing industry suppliers.
1:30am - Auditorium
Industry Insights
Join Theo and Jenni from Team ICAP, who will share the latest industry insights with you. Brought to you to help you stay up-to-date with the latest info.
Theo Millward
Swimtime UK & Franscape CEO
Jenni Bradford
ICAP Team & Systems by Dr Jenni
1:30pm
Workshops (Session 1)
We’ve got some incredible workshops lined up for you. More details will be released very soon!
Stories from the Frontline
- James Cutting
- Angie Coates
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Station
Customer Retention Through Marketing
- Laura May Watkins
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Auditorium
2:15pm - Platform
Workshop Transition
All Change! A short period set aside for a comfort break and transition to your next workshop session.
2:30pm
Workshops (Session 2)
We’ve got some incredible workshops lined up for you. More details will be released very soon!
Finance for Childrens Activity Providers
- Karen Taylor
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Connect
Auditorium
Stories From The Frontline
- James Welsh
- Emily Price
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The Power of Change
- Rachel Brooks | Pip Wilkins
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Station
3:15pm - Platform
Networking & Supplier Showcase
Complimentary Drinks & Snacks available whilst you network and browse our expert clinics.
4:00pm - Auditorium
Keynote - Konnie Huq
Konnie Huq
TV Presenter, Documentarian and Podcaster
Konnie Huq will be sharing insights from her life and career, followed by a conversation with Andy and an audience Q&A.
5:00pm - Auditorium
Awards Presentation
Before we close the conference, we’ll be announcing the winners of the last two ICAP Awards!
Closing Comments
5:15pm > 5:30pm - Auditorium
Then it’s over, go home!
Our speakers
As well as Andy and the ICAP team, we’ve pulled together our most impressive line-up of speakers ever.
Our sessions include practical, thought-provoking sessions with proven methods you can apply to grow your children’s activity business. PLUS you’ll come away feeling motivated, inspired and raring to go.
Sponsors
The event would not be possible without our sponsors.
Gold Sponsor
Franscape
Gold Sponsor
Xero
Suppliers
We are proud to work with a range of suppliers who will be available throughout the event for you to Network with and explore options for you as a Children’s Activity Provider.
Our Venue:
This year’s conference is at the incredible Millennium Point in Birmingham (B4 7AP).
We are using several parts of the building, our sessions will take place in the Auditorium, a converted IMAX theatre!
Our Supplier Showcase and Networking will take place underneath in our own dedicated space.
Millennium Point is Located in the centre of the United Kingdom, Millenium Point is within a 2-hour drive of 85% of Children’s Activity Providers in the country.
It’s just a 15 min walk from Birmingham New Street train station for the West Coast Main Line.
The venue car park has electric car charging points.
What is the ICAP Conference?
This is a 1-day experience like no other, where hundreds of like-minded, ambitious Children’s Activity Providers get together to discover what’s REALLY working right now to grow their businesses.
With practical, cutting edge presentations from team ICAP AND eye-opening insights from guests and genuine ‘Children’s Activity Provider Titans’ – this ‘annual pilgrimage’ for Children’s Activity Providers will help you to finally move your business to where you want it to be.
Testimonies
Excellent speakers and a warm, friendly event! It felt like one big team! Really excellent event!
Kirsty Fletcher
Little Splodgers
A really super day with a fab selection of speakers who brought entertainment, as well as informative details to their presentations. A great opportunity to hear about what is happening in the wider sector (even abroad!) too. Thank you so much for a great day!
Jane Marshall
Sing and Sign Franchisee
This was our first time attending so we weren’t sure what to expect. It was a very great day and definitely worth the attendance, walked away with a fair few actions from each speaker.
Renata Herbaly
The Little Gym UK & Europe
I enjoyed all the speakers. They had great content, entertainingly presented. The after party was great, too. The conference felt friendly and intimate. It felt like there was dynamism in the room which has stayed with me all week.
Anna Gibbeson
Sing and Sign York
Thoroughly enjoyed the day and being in a room with like-minded people – speakers were entertaining and informative.
didi rugby/didi sports
Denise McCormack
The speakers were brilliant – honest, authentic, helpful in sharing their experiences.
Rachael Malhi
Mix & Munch
The whole day was brilliant, really inspiring. 4 franchisees attended with me and also really enjoyed the day. Thank you to the team for organising. We always feel that we get a lot from the event.
Claire Bennett
Music Bugs HQ
Good range of topics covered, high calibre speakers, everyone was very friendly and welcoming.
Elizabeth Whitworth
Rhythm Time Colchester and Surrounding Area
Some really great speakers. I took lots of inspiration from the day. Thank you for all your hard work.
Jigsaw Arts Franchise Ltd
Nicola Lander
I really enjoy the ICAP conferences. The ‘vibe’ is great. It doesn’t feel stuffy or ‘clicky’. It is positive and welcoming. I always recommend coming along to peers and colleagues and I’ll be back – hasta la vista!
Joy Haley
BilinguaSing Coventry and Kenilworth Spanish and Italian
Great Speakers, excellent atmosphere, good content.
Andy Peasey
RUGGERBUGS Ltd
Big thank you for organising such a great day.
Fran Harrop
Jo Jingles Warrington Wigan & St Helens
Great event. Will be shouting about it a lot!
Acrotrix
Peter Pearson
Food, glorious food!
Your ticket price includes Lunch, Teas, Coffee, and an afternoon Snack.
Talk about value! Not only does the ICAP Conference bring you outstanding speakers, amazing networking opportunities and a vibrant Supplier Showcase; all your food and drink is included too.
Our Team
Meet Team ICAP…
Interested in sponsoring the conference?
Become an ICAP member today to access our Early Bird tickets along with all the other membership benefits!
TICKETS
Get your Flourish ’25 Conference Tickets here.
79
Early Bird
89
ICAP Members
99