ICAP
Marketing Spotlight
MARKETING SPOTLIGHT
A one-day FREE online learning event for children's activity providers
27th April 2023
Marketing is by far the most important part of running your business. Without marketing, you don’t have any sales, and without sales, you don’t have a business. But what should you be focusing your energy on? What’s working at the moment? It’s important to keep your marketing up to date, and this one-day special event is here to help.
MARKETING SPOTLIGHT 2023
The cost of living crisis is upon us. However, in every economic downturn, in every sector, there are some businesses that will do extremely well. Are you going to be one of them? Maybe you’re asking yourself…
- What are the updates that I need to know from the marketing world?
- How do I stop chasing my tail, and nail the ‘rhythmic acquisition of customers’?
- What should I be spending my time on?
the itinerary
Thursday 27th April
1
thursday 27th April
Host: Dr Jenni Bradford (Team ICAP)
9.30 am
Using Reviews to Grow Your Children's Activity Business
Nigel Apperley
Trustist CEO
10.15am
7 Key Elements You MUST HAVE for Your Email Marketing to Succeed
Lee Callendar
Email and Direct Marketing Expert
11.00 am
Marketing Mindsets: How To Make 2023 Your Best Year Ever
Colin Bradford
Marketing Expert & Founder of Magical Maths
11.45 am
Lunch Interval
12.30 pm
What Makes You So Special? Create a marketing message that answers the question "why should I buy from you?"
Lucinda Dawes
Copywriter & content marketer
1.15 pm
Making Digital Real With LinkedIn - Top 20 Tips Only The Pro's Use
Mike Roberts
Digital Content Writer & Consultant
2.00 pm
Unlocking Your Creativity with Chat GPT
Kristine Monaghan
Children's Activity Business Coach
DAY
2
Friday 30th April
Host: Andy Georgiou (ICAP Founder)
10am
Top Tips to Boost Your Business Instagram
Felicity Sandford
Social Media Professional and Founder of Amazing Futures
11.15am
Everything You Need to Write a Marketing Plan
Vaishali Patel
TedX speaker and Marketing Professional
12.30pm
Going Global - How to Prepare Your Brand for Expansion
Andrew Walters
Consultant and Former Mad Science and Stagecoach International Development Director
How to be Confident and Not Suck at Video
If you want to access all events why not become an ICAP member? Read more about the benefits and why hundreds of children’s activity providers have chosen to join…
Ready to take your seat?
Our Speakers
Host: Dr Jenni Bradford
Head of Team ICAP
Education Expert
Nigel Apperley
Trustist CEO
Mike Roberts
Digital Content Writer & Consultant
Lucinda Dawes
Copywriter & Content Marketer
Colin Bradford
Marketing Expert & Founder of Magical Maths
Kristine Monaghan
Children's Activity Business Coach
Lee Callendar
Email and Direct Marketing Expert
Reserve your place for
Marketing Spotlight 2023...it's FREE!
Name
Email