ICAP 2025 Conference: A Day of Inspiration, Innovation & Connection
The ICAP 2025 Conference was nothing short of spectacular! From the moment the doors opened at 9:00 AM, attendees were welcomed with an electrifying atmosphere filled with networking opportunities, inspiring keynotes, and insightful workshops. It was a day dedicated to celebrating the incredible Children’s Activity sector, and what a day it was!
Kicking Off the Day with Energy & Excitement
The morning began with Registration, Networking, and the Supplier Showcase. With a coffee in hand, delegates engaged in meaningful conversations, connecting with peers and industry leaders while exploring top-notch suppliers ready to support their business needs.
At 9:30 AM, Team ICAP took the stage, setting the tone for an action-packed day. Andy Georgiou and the team shared exciting updates about the sector, reinforcing ICAP’s commitment to supporting and championing children’s activity providers worldwide.
Keynote Spotlight: Katrina McCarter – Marketing to Mums
The first keynote of the day was a game-changer! Award-winning speaker, business strategist, and best-selling author Katrina McCarter delivered an eye-opening session on ‘Marketing to Mums.’ As the most powerful consumer group, mums drive purchasing decisions in the children’s activities sector. Katrina provided invaluable insights on how to connect with them effectively, giving attendees actionable strategies to boost their business.
Celebrating Excellence: The ICAP Awards 2025
The red carpet rolled out for the much-anticipated ICAP Awards 2025, recognising outstanding achievements in the industry. A huge congratulations to our incredible winners and finalists:
Customer Service Champion – Munchkin & Me (Sponsored by Book That In)
Community Beacon – Little City UK (Sponsored by ClassForKids)
Trailblazer – Mealtimes Matter CIC (Sponsored by Franscape)
Pioneer in Education – CELS (Character Education & Life Skills) (Sponsored by Cerrys Kenneally)
ICAP Icon – Sam Godfrey-Moore (Sponsored by the dt group)
A massive thank you to our esteemed judges for their contributions:
Leadership Panel: Navigating Challenges in Leadership
This year’s panel brought together some of the most respected leaders in the sector, offering invaluable insights into what it takes to lead effectively.
Leadership in the children’s activity sector comes with unique challenges. Our expert panel tackled these issues head-on, offering invaluable insights:
Emily McNeill – Global Partnerships Executive, International Swim Schools Association
Pip Wilkins – Chief Executive Officer, British Franchise Association
Ben Sutcliffe – Director of Executive Projects, Caudwell Children
Sarah Cressall OBE – Best-Selling Author & Award-Winning Entrepreneur
The interactive Q&A session gave delegates the opportunity to gain wisdom from these seasoned professionals, making it one of the most engaging discussions of the day.
Workshops: Learning from the Best
The afternoon was packed with hands-on workshops designed to elevate businesses and enhance professional growth. Attendees had the opportunity to choose from:
Building Sustainable Children’s Activities – Craig Jones
Stories from the Frontline – James Cutting, Angie Coates, James Welsh & Emily Price
Customer Retention Through Marketing – Laura May Watkins
Finance for Children’s Activity Providers – Karen Taylor
The Power of Change – Rachel Brook & Pip Wilkins
Each session was filled with practical takeaways, ensuring attendees left with fresh strategies to implement in their businesses immediately.
Closing the Day with Inspiration
The conference concluded on a high note with an incredible keynote session by Konnie Huq, a TV presenter, documentarian, and podcaster. She captivated the audience with insights from her life and career, sharing stories of resilience, creativity, and the ever-evolving media landscape. This was followed by a lively conversation with Andy and an engaging audience Q&A, where she provided valuable perspectives and practical takeaways. It was a fitting and inspiring way to close the event, leaving attendees with fresh ideas and renewed motivation as they wrapped up an unforgettable day at the ICAP Conference.
Networking & Supplier Showcase: Building Lasting Connections
Throughout the breaks, attendees enjoyed complimentary drinks & snacks while engaging in networking and exploring expert clinics at the Supplier Showcase. It was a fantastic opportunity to solidify connections made throughout the conference and reflect on the key takeaways from the day. The Supplier Showcase consisted of:
Each of these organisations has made a significant contribution to the success of the ICAP Conference, and we are grateful for their partnership.
A Massive Thank You to Our Sponsors
We would like to extend our heartfelt gratitude to all of our incredible sponsors who helped make this event possible. Their support plays a vital role in bringing together like-minded individuals and fostering collaboration across the industry. Thanks to their generosity, we were able to provide a platform for learning, networking, and growth. We truly appreciate their commitment and dedication to the success of this conference.
Please join us in thanking the following sponsors:
Franscape – Gold Sponsor
Xero – Gold Sponsor
Book That In – Award Sponsor
ClasForKids- Award Sponsor
Franscape– Award Sponsor
Cerys Kenneally– Award Sponsor
BFA -Award Sponsor
The dt group– Award Sponsor
Thank You & See You in 2026!
Thank you to everyone for your participation, enthusiasm, and commitment to making this event truly unforgettable.
We can’t wait to do it all over again next year! Stay tuned for details on ICAP 2026 and be sure to keep an eye out for early bird ticket announcements coming soon!
See you in 2026 for another incredible conference!