Book That In​ Partner

About Book That In

Book That In is the fastest-growing online booking system for children’s activities in the UK. Dedicated to helping you to grow your business, we have processed over £7 million in bookings since our launch in 2017 and enabled over 200,000 people to find and book activities they will enjoy. We support you by automating your booking admin, freeing up your time to focus on and grow your business (or just relax for a change!)  

Loved by small businesses and large, our clients include everything from owner-run activity providers to Local Authorities. More than just a system that processes bookings and payments, all Book That In clients get free advertising with Toddle About, the one-stop-shop for everything baby and toddler in the UK, helping you to attract new customers and grow. Book That in is also perfect for franchises, with centralised reporting and automated collection of franchisor fees. 

Meet Tim & Alec, Book That In founders

Why they are partners with ICAP

Having worked, one way or another, to champion children’s activities for over 13 years, we’re dedicated to supporting the industry and helping activity providers grow and fulfil their potential. We’ve been so impressed with the work ICAP is doing for children’s activities sector, and the ICAP community of business owners is so vibrant, ambitious and supportive, how could we not get involved?!