ICAP Awards

Director Coconut Marketing

Founder Kindling Group

Founder What’s On 4 Kids

Franchise Law Partner Excello Law

Chief Executive Officer The BFA
ICAP Awards
An external judging panel will select the winners of each award. To ensure fair and objective evaluation across all award categories, the following criteria will be used to assess the relevance and quality of the evidence submitted.
Each criterion will be scored from 1 (Insufficient) to 5 (Outstanding):
Does the evidence clearly relate to the specific goals or achievements outlined in the category?
The evidence must directly address the key objectives of the category.
Submission demonstrates clear alignment between provided examples and the award’s focus.
How detailed, credible, and comprehensive is the evidence provided?
Includes well-documented examples such as reports, testimonials, procedures, and measurable outcomes.
Demonstrates a high level of authenticity and detail, offering strong support for claims made in the submission.
Does the evidence include relevant metrics or results that support the claimed achievement?
Quantitative and qualitative data that showcase tangible outcomes, such as growth percentages, customer feedback scores, or educational improvements.
Metrics and results must be relevant to the specific judging criteria of the category.
Does the evidence show a clear, positive impact on the intended audience or stakeholders?
Evidence should illustrate how the actions or innovations positively affected customers, students, communities, or other relevant groups.
Testimonials, feedback, or measurable outcomes supporting the overall impact.
Does the evidence reflect consistent effort and potential for long-term success?
Demonstrates that the achievements are not one-off incidents, but part of an ongoing and sustainable effort.
Supports the case for future growth, continued innovation, or ongoing impact based on the provided documentation.
This judging framework will help evaluate how well the submitted evidence supports the claims, ensuring that it meets the category-specific requirements effectively.