ICAP Awards

Our Judging Panel

Picture of Adam Lovelock

Adam Lovelock

Director Coconut Marketing

Picture of Andrew Walters

Andrew Walters

Founder Kindling Group

Picture of Sam Godfrey-Moore

Sam Godfrey-Moore

Founder What’s On 4 Kids

Picture of Natalia Shvarts

Natalia Shvarts

Franchise Law Partner Excello Law

Picture of Pip Wilkins

Pip Wilkins

Chief Executive Officer The BFA

ICAP Awards

The Evaluation Process

An external judging panel will select the winners of each award. To ensure fair and objective evaluation across all award categories, the following criteria will be used to assess the relevance and quality of the evidence submitted. 

Each criterion will be scored from 1 (Insufficient) to 5 (Outstanding):

1. Direct Alignment with Category Objectives

Does the evidence clearly relate to the specific goals or achievements outlined in the category?

  • The evidence must directly address the key objectives of the category.

  • Submission demonstrates clear alignment between provided examples and the award’s focus.

2. Quality of Supporting Evidence

How detailed, credible, and comprehensive is the evidence provided?

  • Includes well-documented examples such as reports, testimonials, procedures, and measurable outcomes.

  • Demonstrates a high level of authenticity and detail, offering strong support for claims made in the submission.

3. Relevance of Metrics and Results

Does the evidence include relevant metrics or results that support the claimed achievement?

  • Quantitative and qualitative data that showcase tangible outcomes, such as growth percentages, customer feedback scores, or educational improvements.

  • Metrics and results must be relevant to the specific judging criteria of the category.

4. Demonstrated Impact

Does the evidence show a clear, positive impact on the intended audience or stakeholders?

  • Evidence should illustrate how the actions or innovations positively affected customers, students, communities, or other relevant groups.

  • Testimonials, feedback, or measurable outcomes supporting the overall impact.

5. Consistency and Sustainability

Does the evidence reflect consistent effort and potential for long-term success?

  • Demonstrates that the achievements are not one-off incidents, but part of an ongoing and sustainable effort.

  • Supports the case for future growth, continued innovation, or ongoing impact based on the provided documentation.

This judging framework will help evaluate how well the submitted evidence supports the claims, ensuring that it meets the category-specific requirements effectively.

 

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